1. Too many searches without clicks
If you repeatedly search for your own business on Google without clicking your ad, Google's system recognises your computer and stops showing ads that it believes you are not interested in.
How to fix this:
2. Your account has billing errors.
Billing errors (declined or expired payment cards, for example) on your account can stop your ads from running.
How to fix this:
Google Ads will work out your maximum monthly budget based on multiplying the daily budget you have set by the number of days in the month. As your actual spend may vary, there may be days where less budget is allocated. If the budget for your ad has already been met for either the day or the entire month, your ad won't run.
How to fix this:
Learn more about setting an average daily budget for your campaign.
4. Bidding may be too limited
Your bid strategy status is the state of your automated bid strategy at any given point in time. When checking your campaign performance, it’s helpful to review the status of your automated bid strategies to make sure that they’re running as expected and help resolve any issues, as needed. If your bidding is too limited, your ads may not show.
How to fix this:
How to fix this:
Disapproved ads will not run. If your ad has been disapproved, check your email (If you can’t see an email, check your spam folder) for disapproval messages, which may have information about how to resolve issues with your ad.