People often imagine that when someone performs a google search each keyword typed has a list of thousands of websites related to that keyword with one website sitting proudly at the top of the list.
Thankfully search engine marketing is not as simple as that. If your searching for greengrocers in Glasgow, eyeliner in Edinburgh or lawnmowers in Lanarkshire google will show you the results nearest your location which is likely what you want to see.
What this means for your business is the opportunity to rank higher in search engines locally and dominate your local market as well as not rank in locations you do not serve.