When the same content is published on more than one page on your website Google’s crawlers recognised this as bad practice and rank your site accordingly.
With more than 60% of the web now browsed on a mobile device it is no wonder google prioritise this when ranking SEO factors. If your website is not responsive to mobile devices you will be penalised.
Googles crawlers measure your website speed which can be impacted by large images on the site, excessive e-directs or uncompressed files.
If your website doesn’t have a site map pages may be missed and therefore not indexed on search engine results pages.
Gone are the days where the aim of the game was to cover a page in your chosen keyword and rocket to the top of google. Google’s new algorithms measures keyword density in order to ensure your content is as natural as possible and therefore valuable to the reader. If your keyword density is too high your rankings will be affected.